I am writing this post in exchange for a discounted conference ticket; however, all opinions are mine and mine alone.
Next month, I will be heading to New York City for SoFab U on the Road! It’s the first of my summer travel conference series and I am really excited to be attending. I have watched the past On the Road stops and have heard nothing but rave reviews.
What is SoFabU OTR?
SoFabU on the Road is a unique event that allows influencers to take advantage of educational opportunities that will help set them a part from the rest.
SoFabU on the Road features hands-on, interactive sessions for influencers to implement what they’re learning on the spot. The sessions are paired with fun city-specific adventures where attendees get to practice their newly learned skills.
Events are open to all bloggers and influencers!
Want to know why you should attend #SoFabOTR NYC?
5 Reasons to Attend SoFabU on the Road NYC
1. How to Use SEO to Supercharge Your Posts, by Jessica Woodbury
SEO is SO important to our success and most of the SEO advice out there isn’t geared specifically towards single-contributor lifestyle blogs. Jessica will cover basic SEO and specific blogger strategies to work on building search traffic and how to increase domain authority.
This session is for savvy bloggers. Most bloggers at this level are experienced at retaining regular readers and increasing traffic via social media. This presentation will help bloggers consider readers who are finding their blog from search, how to attract them, how to retain them, and how to increase domain authority with a specific SEO-posting strategy so all posts rise in search. This will focus less on technical things like alt tags and meta descriptions and more on writing and photo strategies.
2. Growing your Influence and Traffic with Email Marketing – Phil Hollows, FeedBlitz
Sure there’s social media, but what if they change the rules and you lose your followers? Scary! Phil Hollows, Founder of FeedBlitz, will share how to use strategic email marketing to grow your list and increase your influence. From how to capture email addresses, to knowing your audience and designing an email program to transform one-time visitors into lifelong readers, we’ll learn how to harness the power of email to make our blog even more valuable to readers and brands.
3. How to incorporate and improve your Video Content by Josh Hicks.
SoFabU is focused on helping you excel with your video skills! Whether you do video now or not, this expert video instructor will help you improve your video storytelling, storyboards and set-up to up your game with better video content!
4. Awesome Sponsors
5. And my favorite? NYC Photo Safari!
What better city to capture beautiful photos and video than NYC?! We will divide into Lifestyle, Fashion/Beauty and Food focused photography groups during this exclusive Photo Safari tour (just for SoFabU on the Road!) to explore New York City.
If you’re a blogger/influencer and want to learn a ton while having a ton of fun, register for SoFabU On the Road. Not near NYC? Check out their upcoming stops.
June – NYC
July – Chicago
Aug. – Minneapolis
Sept. – Atlanta
Oct. – Bentonville