What’s Your Coffee Passion? #LavazzaPassion

This post is brought to you in partnership with Lavazza. All thoughts and opinions are my own.

Growing up Italian you pick up on a thing or two when it comes to food and drink. You have a love for Nutella. You know the difference between capicola and mortadella. You know ricotta cheese can be both sweet and savory. And you definitely know coffee is the coffee to drink.

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By now, you guys know that coffee and I go together like peas and carrots. Like peanut butter and jelly. Like spaghetti and meatballs. So when Lavazza reached out to me to see if I would be one of their #LavazzaPassion bloggers. Well, it was like a beacon coming right from the Boot.

When I started talking about Lavazza coffee, I realized that not a lot of my friends knew what I was talking about. Anyone who’s been to an Italian deli or bakery has surely noticed the Lavazza coffee signs, right?


At the heart of Lavazza’s story is a single family’s passion for coffee. Beginning with Luigi Lavazza in 1895, four generations of the Lavazza family have devoted themselves to continuous improvement, innovation, and sharing of authentically Italian coffee experiences. Luigi was the first to blend different types of coffees for distinctive taste and flavor consistency. Over 119 years later, has perfected the art of coffee blending in order to offer a wide range of products suited to match every personal taste.

The #1 selling coffee in Italy, a global brand, and a recognized leader in Italian espresso, Lavazza is still family owned and operated, remaining as dedicated as ever to bringing people around the world the authentic Italian coffee experience. With four blends available, coffee lovers will find their perfect Lavazza roast.

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Classico – balanced roast time produces its signature intense aroma of dried fruits, along with its rich and full-bodied flavor. Enjoy this blend as part of your everyday coffee ritual.

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Gran Aroma – a balanced, highly aromatic blend of premium 100% Arabica beans with a floral aroma and citrusy flavor profile. Ideal for the true coffee connoisseur.

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Gran Selezione – exclusively from Rainforest Alliance Certified™ coffee farms. It is a premium Arabica blend with intense flavor, chocolate undertones and a full-bodied taste. 100% fine Arabica, 100% sustainably grown.

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Perfetto – made from 100% carefully selected Arabica beans, Perfetto is bold with lingering caramel notes. It is roasted a bit longer to produce a “perfect” and characteristically Italian dark flavor profile. The ideal choice for those who love the pure pleasure of espresso roasts.

What’s your coffee passion?

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