Miraculous Superhero Girl Power Arrives. Spots on!
BANDAI AMERICA TO UNVEIL TOY LINE FOR NEWLY MINTED ZAG HEROEZ SERIES MIRACULOUS™
Authentic and inspirational, today’s modern every girl superhero comes to life when Bandai America showcases its toy line for the hot new animated series Miraculous™ during the annual North American International Toy Fair (Booth #453). The series’ first season premiered on Nickelodeon, having already debuted in France and Korea attaining consistent number one ratings.
Bandai will introduce a robust assortment of toys centered on aspirational action play, transformation and friendship. A complete line of toys bring the action of Miraculous Ladybug to life, including the first-ever action dolls for girls, transformational role play, plush pets and fashion dolls. Targeted to girls ages 4-8, the Miraculous toy line is set to launch in fall 2016 at mass and specialty retailers across the globe.
“Miraculous’ stunning animation appeal immediately attracted us,” said Liz Grampp, Senior Director of Brand Management, Bandai America. “The brand’s inspirational storyline, lead character and top-notch animation aligns perfectly with Bandai’s core competency in content driven character merchandising across action and role play segments. We’re excited to lead in the development of the new action doll market for girls.”
Filled with action, comedy and adventure, Miraculous Ladybug is the only authentic, modern every-girl superhero. Her good character is girl and mom approved and the toy line will inspire every girl to save the day. SPOTS ON!
Miraculous™: Tales of Ladybug & Cat Noir (26 x 22 minutes) premiered this past fall in the United States on Nickelodeon and will roll-out globally, in 120+ markets over the next three months. The series worldwide broadcast partners include Disney EMEA, TF1 France, ABC Australia and EBS Korea.